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Leanne Morgan

Another great strategy is to include pictures and videos. Photos add a nice personable touch, while prescriptive videos describing your process and/or snapshots behind the curtain of how a product is made go a long way towards consolidating reader trust. Don't underestimate these humanizing touches. If you're always pushing your sales pitch, you may drive customers away. People want to know that there’s a human running the site and that the person behind the blog is someone worth paying attention to.

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